Confident Male Ad Watch

Meta ads run by Power Couch Media. Shopify orders, last 60 days.

Updated waiting for data
Refreshes daily at 6:30 AM ET

Orders by week, with where each buyer came from.

What is driving it, ranked

Three causes, then what else is in play. Open any line for the detail.

  1. The findings load from the daily collector.

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    Also in play

      Orders by week and where the buyer came from

      Meta ad Email and SMS Other tracked No visit data, mostly declined banner Part of a week
      Chart loads from the daily collector.

        The ads in the Meta Ad Library

        Ads load from the daily collector.

        How long each ad sold

        Timeline loads from the daily collector.

        Reference

        Week by week

        Orders per ad, Shopify

        Orders come from Shopify's own record of the visit that led to each order. Meta-tagged orders carry the ad ID in the link, which is how the sales window per ad is built. They are not Meta's reported conversions.

        "No visit data" orders are real sales where Shopify has no visit record, which mostly means the shopper declined the cookie banner. The Meta column fell as this one rose, so many of them are likely Meta buyers.

        Ad IDs in orders and ad numbers in the Ad Library are different IDs, and matching them needs Ads Manager access. We have no access to the Meta ad account, so spend, cost per purchase and frequency stay unknown until Power Couch shares them.

        Shopify's API gives us 60 days of orders, so the first week in the window is always a part week and is left out of the averages. The year-over-year figures come from Ian's Oct 7 pull and do not refresh.